All Posts By

Audrey Joanne

How a website can help you grow your business by ten fold

By | Digital Marketing: Website | No Comments

I started building websites out of obsession. It was a hobby since I was twelve. Since twelve years old, I’d sit in front of the computer, looking at HTML / CSS and how I could beautify my own blog. It was (I am still doing this haha) a nerd obsession but honestly, I LOVE EVERY SINGLE NERD SECOND I SPENT.

Back then, blogskins.com (now defunction) was really a hit among bloggers. It provides open source html templates for blogspot.com – the popular blogging platform back then before the emergence of other open-source blog apps like Squarespace, wordpress etc,.

I would tweak codes, design blogs for my friends and spend hours looking at css and sometimes javascript because I wanted a website just like that other blog I saw earlier.

It was perceived as ma hobby until I saw how I was getting more opportunities from it.

What initially was a way to showcase my artwork and feelings became a source of income for me. It makes me overwhelmingly happier that I normally am because never in my life I’d have thought money can come from having a website!

I’m sharing my personal experience with you because I want you to know that having an online profile like a customized website or portfolio can change the way you do your business.

Besides my own personal experience, here are top 5 reasons why:

1. We are heavily surrounded by web addicts

Look at the people surrounding you and you will know what I am talking about. We are constantly on our mobile. There is definitely a transition in the way humans now communicate with each other. As much as we yearn for those days where phone calls were the norm, the number of phone addicts (hint: smart phones) is growing. I myself am also an addict. Which means the more needs for you to put yourself out there.

2. Google has become both a verb and a noun… but really, usually a verb.

We google everything and have become overly reliant by this online God. I notice that of myself too when I was learning PHP, Ruby and having problems with my own self esteem. Instead of heading to the library to read up self-improvement books or syntax languages, I’d instead GOOGLE:

“What is <? in PHP?”
“how to be more confident”
“Is it worth it to learn ruby on rails”

Google is our best friend and acts like a legit, high-end shopping mall for all consumers. Its niche is providing you with the best “store” (website) that would cater to your needs.

Which means, without a website you will only be attracting the same customers to your brick and mortar store. On the other hand, when you have a website (assuming they are content rich and SEO optimized), you are bringing in new, niched customers to your business.

3. A website makes you more legitimate as a business.

Having a website makes your business more personalized and plain legit. Consumers trust you more because you are more serious with your business and not just merely posting products on Instagram.

Having a website changes the way you brand your company and the way you want others to see your brand. To me, having a site (well-designed) is like wearing a really pricey, presentable dress to a party while posting your business on Instagram is more like hanging out casually with your friends.

4. A website generates leads, brings income without you having to make all the phone calls.

When your website starts generating leads (aka you are now being discovered more on Google..), the tables are now turned. Potential customers are reaching out for you and you will spend less time trying to convince your services to them – they trust you, that’s why they are calling you.

5. You spend less time explaining your service… they get you.

Customers have already read all about you on your website. They are now calling you because they are interested in your service which makes selling a whole lot easier.

Not all websites are created the same. Want to learn more about what makes a website not just pretty on the outside but also effective? Have a website that needs to be revamped? We can help.

Want to learn more about online business and how to get results with your online business?

Message us now to get your FREE one hour digital marketing consultation (we won’t sell you, we promise) where we show you how to take your online business to the next level!

Why did you leave me? 5 reasons why they are abandoning your website.

By | Digital Marketing: Website | No Comments

Your website is pretty. You are using the right font. You have pretty good content (or so you think). So why are your bounce and exit rate still staggering high? What makes people actually leave your website?

Here are five top reasons why your website might have quickly triggered the X button or a new window tab.

1. Your content is irrelevant. 

Irrelevant Content Make Them Leave Your Website

You don’t have what fellow Googlers are looking for. Your blog post is not useful. Every post you’ve written is about your product, what you’re good at and where they can buy your services / items.

The truth is, many of those visitors who have landed on your page are simply looking for a solution to their problem. Your items aren’t on their list of must-haves.

In summary, make your content relevant to them not you.

2. Your pretty website is not mobile-friendly

Believe it or not, everyone is on their phone every single day, every single hour and almost every second. It is not surprising that your friend is texting you or sending you funny 9gag videos while they are in the toilet…gross but that’s the reality.

This means business owners need to put extra effort to make their site beautiful not just on desktop but also on mobile.

Basically, a good article that isn’t readable on mobile makes a very bad article.

3. You have too many ads.

I have to admit. When ThinkSpaceRides became eligible for Google Ads, I got so excited so much so I was tempted to display Google Ads everywhere on my page. (Even debated with myself if I should have an ad as my blogger header instead..). For me, it was like some sort of achievement. This means, TSR was bringing in visitors enough to be recognized by Google.

Also because I thought that the more ads I display = the higher the impression = the more $ I get.

However, I later gave this thought up and only display ads on the side bar and one or two on my post.

Why?

I did not want TSR to be flooded with ads. Plus, if I myself am using the Ad Blocker by Google Chrome, who else isn’t? I also realized that we tend to exit a page more quickly when there are too many ads. The post doesn’t flow so smoothly anymore and the website is literally puking ads we don’t want to see.

So to increase retention rate, try reducing ads on your site or at least make them as subtle as possible.

 

4. Your website is confusing

Say your potential client landed on your website – that’s awesome but when your website is too disorganized, web visitors will have.no.freaking.clue what they are looking at or what you are trying to tell them.

If it takes someone more than 1 minute to actually figure out what you are trying to sell, you probably have to rethink your web flow.

Key takeaway: Make it very clear on the home page the message you are trying to convey.

5: Your website does not have a goal. 

Before you do any major changes to your website… STOP! Write down the main reason why you want to have this site (besides the online exposure). Maybe you are looking to reach out to potential investors. Maybe you want to start blogging about your hobby (stand up paddle boarding, biking etc., etc.,…). Write all the reasons down and start exploring the main takeaway you want your readers to have when they reach your website.

This way, potential audience will stay. The ones that don’t have pretty much zero interest in your topic. Plus, you might not even need to make major changes to your website. Win-win.

 


 

In reality, people will leave your website eventually whether you want them to or not. We cannot change this fact. However, with the tips above, we can definitely work on ways to retain their attention and stop them from leaving too quickly.

Why We Love Pablo Picasso

By | Art We Love | No Comments

The artistic genius of Pablo Picasso (1881–1973) has no doubt impacted the development of modern and contemporary art with unparalleled magnitude. His prolific output includes over 20,000 paintings, prints, drawings, sculptures, ceramics, theater sets and costumes that convey myriad intellectual, political, social, and amorous messages.

His style transcends realism plus abstraction. What is intriguing about him is he was a womanizer who had once captured the hearts of six women and instilled his beautiful romance in some of his artwork.

One of my very own favourites of Picasso is the painting he drew of one of his women, Marie Therese Walter.

Marie Therese Walter Painting by Picasso - The Dream

Marie was his mistress for 8 years and committed suicide four years after Picasso’s death.

Picasso painted Marie with the most vibrant colours possible. The total contrast between Marie’s potrait and his painting depicts how Marie was in Picasso’s eyes. Marie seemed to be of a youthful character, full of jubilant energy yet at the same time, he also knew her as a woman filled with bright thoughts.

Yet an irony that is an energetic, exuberant woman like Marie ended up killing herself. Her love for Picasso was everlasting despite Picasso’s love being not quite the same. Their love story – like the other 5 women of Picasso – was tragic but yet beautiful.

I could see why Picasso fell for Marie. Just as I fell in love with this painting. Marie was a woman so lively and bright. It was almost like she was a sun.

The most recent painting of Marie, Nude, Green Leaves and Bust actually conveys a different personality of this beautiful woman. She became a sad woman and this painting, we could see her submissive behaviour. It felt like the man knew how he had trapped her yet at the same time, she was willing and still in that submissive relationship, offered beautiful three clover leaves.

Marie Therese Walter Nude, Green Leaves and Bust

This painting eventually sold for a staggering , price breaking $106,482,500 in New York.

Pablo Picasso is an artist whose artwork trigger deep thoughts and even when his artwork is abstract, he ensured consistency and structure in each piece. Many of his artworks showcase his fearless attitude and confidence. Perhaps in his time, some might say he was an arrogant man but it worked out perfectly for him. His “arrogance” has made him one of the most fond-of artist in the world and it taught us one thing, to be creative, we must not listen to the noise of the world telling us what to do or what not to do.